Flipkart Acquires Fashion E-Retailer Myntra.com : Deal likely to announce on 22nd May, 2014

Image Courtesy: IndianNerve

India’s e-commerce sector may see its biggest consolidation with online fashion store Myntra likely to announce a merger and acquisition deal with its cross-town rival Flipkart on Thursday. Myntra has sent out a press invitation for the announcement of a strategic development at the company on Thursday, but did not divulge further details.

The merger between the companies has been in the works for a few months now, with the last few weeks seeing hectic parleys over Myntra’s autonomy post the deal. It is understood that stakeholders have ironed out differences over the autonomy issue.

The exact price is uncertain though - is it said to be somewhere 300 to 330 Mn USD. This merger will help Accel Partners and Tiger Global Management who own major shares in both the companies to streamline their focus in one single direction. It is also possible that other shareholders might liquidate their shares and walk out of the merger, though no official confirmations have been made.

Content Courtesy: 

http://indianexpress.com/

http://indiannerve.com/

Google gears up to provide Live Elections Results / Updates for May 16th

On Wednesday - Google introduced new features to help provide detailed News and Live update of election results scheduled for May 16.

Latest feature include a Live Results Map - Live Counting Day YouTube newscasts, and much more.

Voters will be able to access 'live results' at http://www.google.com/elections/ed/in/result through a nation-wide view of a live count allowing everyone to see how many votes each party and candidate has secured.

Image: Google

The Live Results Map will allow internet users to view both nationwide party results and constituency level results across all 543 constituencies as soon as they are declared through the day.

Live Results Newscasts will enable internet users to watch YouTube live streams from leading news channels.

"This election the internet has been a catalyst and provided a great platform for political parties to leverage the power of social media to interact and mobilise young India to go out and vote," said Rajan Anandan, managing director, Google India.

"As India nears the counting day, Google will continue to provide essential news and information to the voters, ensuring that they have all the relevant information at a single destination," Anandan said.

Content Courtesy:

http://economictimes.indiatimes.com

http://www.google.com/elections/ed/in/results

Moto E to be Launched Midnight Today - Priced for just INR 6999

Motorola will continue to market it products via the ecommerce route. Earlier this year Moto G and Moto X was launched in Indian Market via Flipkart - the Online retailer. Trending on similar fashion - Moto E will gonna be launched 13th May Midnight (2400 Hrs)

Eyeing the the Budget Phone Segment - Motorola has launched its entry level "priced-for-all" Moto E today.
This is the third phone after Motorola Re-Launch. India is the first Country where Moto E will be launched

Insanely Priced At Rs. 6999, the Moto E will be available exclusively on Flipkart - which gonna be strong competitors to other Budget Android Smartphones

Moto E - tagline is "Made to Last. Priced for All"

Moto E Features as per Tech Guru FB Post

• 4.3 inch screen with 540 X 960 Pixel resolution
• Scratch & Water Resistant Glass
• 1 GB Ram, 4 GB Internal Memory
• 5 MP Camera
• Latest Android OS 4.4.2
• Full Android App Ecosystem

Content Courtesy:
Google.com
Flipkart.com
Motorola
youtube.com

AMAZON goes for Social Commerce : Lets Users to do shopping via Twitter

Add it now, Buy it later.

Amazon US has extended its reach to Twitter where User needs to Link their Amazon and twitter Accounts. Once accounts is linked - consumer can add products to their Carts without leaving the Social Network - post that user can go to Amazon and complete his/her transaction.

Image Courtesy: Amazon Video

Twitter User who links his Amazon and Twitter Accounts can add an item in his cart by including the #AmazonCart Hashtag in a Tweet that includes a link to an Amazon product page. 

Amazon UK user can use same feature with hashtag #AmazonBasket.

Once a user sends the Tweet - Amazon confirms addition of product in cart via a reply tweet from @MyAmazon Account

Content Courtesy:
www.amazon.com
www.twitter.com
www.youtube.com
www.google.com

"Phone ko Banao - SELL PHONE" OLX New TV Campaign

Online Portals are spending huge on TV Campaigns to reach to its customer and make their presence strong as a Brand. Also in past few months - we have also noticed much focus has been put to promote the Mobile Apps.

Trending in same way - OLX Launched in Latest TVC with Tagline that will reiterate with millions of mobile phone users across India - "Phone ko Banao - Sell Phone"

The TVC shows an empowered, smart, and vivacious woman protagonist, dancing on tunes of "O Womaniya" - who uses his cellphone to use Olx App to sell all Old Goods - reinforcing the ease and simplicity of the OLX Mobile App.

As per Mr. Amarjit Singh Batra, CEO, OLX India - OLX Mobile App is the easiest way of selling either from home or on-the-go, and is ranked as the top shopping App on Google Play Store India. Approximately 70% of the traffic on OLX is coming from mobile users, which is why OLX are urging people to use the ‘Cellphone as a SELLphone’ and enjoy the experience of selling on OLX.

This TVC is conceived by advertising agency Lowe Lintas, it captures a quintessential conversation between a husband and wife, with the wife expressing her desire to buy new household products, and the husband procrastinating and rejecting the idea for lack of money, and space in the house.

Content Coutesy:

http://www.indiablooms.com/

http://www.youtube.com/

Flipkart hits $1 bn in Sales/GMV

India’s eCom leader Flipkart has hit $1 Bn in Sales. It’s a huge milestone in the history for the 7 year old company. Global ecommerce giant AMAZON has reached this number post Seven years after its launch whereas Flipkart has achieved this milestone a few months faster.

Source: Google

Sachin and Binny jointly said – that they are really proud and excited to announce that Flipkart hit a run rate of $1 Bn GMV one year befor target. In March 2011 Flipkart announced that by 2015 they wanted to hit $1bn in GMV. At that point in time its run rate was $10 million. This means that Flipkart have grown 100X in the last three years.

Flipkart has been funded by Naspers, Dragoneer Investment Group, Morgan Stanley Investment Management, Tiger Global and Accel Partners.

The company started its operation as Book Seller moved across categories. It started out as Inventory retailer, moved to Marketplace Model in 2012. Flipkart ships out over 1 Lakh orders a day on an average, now has about 1000 merchants on their platforms. Company has over 10,000 employees, has also grown beyond ecommerce. It recently came out with its own Payment Solution, PAYZIPPY. This service is used by other internet companies like MakeMyTrip, Zansaar and Yepme. The company is also opening up its logistics arm, eKart, which supplies to 150 cities, to other online retailers.

The company is also increasingly focusing on mobile commerce, as over 20% of its sales already comes from handheld device.

Source:

http://economictimes.indiatimes.com/

http://www.nextbigwhat.com/

Political Parties going for Mobile Messaging Apps like Whatsapp and BBM

Lok Sabha Elections 2014 promotions - seems to be very aggressive not only on ground level but also on Internet. Political drama is touching its Peak as Elections are reaching. Every Political party is looking to reach and woo the voter - via Local Rallies or Via Online Social Sites like Facebook, Youtube and Twitter. 

Every Party recognizes the power of social media sites like Facebook and Twitter in the unfolding political drama, now it's time for mobile messaging Apps like Whatsapp and Blackberry Messenger which might turn out to be the real game-changer as Parties seek to peep in directly to the phones of voters.Unlike Social Sites - Whatsapp is very ease to reach as it does not require any profile creation on any portal.

Congress and BJP have started their campaigns on Whatsapp and are already contacting voters through their numbers - WithCongress (8398989898) and Mission 272+ (7820078200) respectively.

Not only for reaching to Voters - nearly all Parties are using this app for internal communication among Party Members. Politicians in Odisha, Delhi and Rajasthan are already using WhatsApp for their campaigns. Invites are being send out to ensure massive turnouts at rallies and even using the platform to poke fun at rivals.

Not Only Whatsapp – Blackberry Messenger (BBM) is also been used for Campaign. BBM has feature of Channels – there we can see the Channels of almost all National Parties. BBM being a secured platform – Users have to Join the Channel of parties to get their updates as on date Narender Modi channel has 1150+ Subscribers and that of AAP has around 700+

Content Source:

http://timesofindia.indiatimes.com/

http://www.google.com/