Online Portals are spending huge on TV Campaigns to reach to
its customer and make their presence strong as a Brand. Also in past few months
- we have also noticed much focus has been put to promote the Mobile Apps.
Trending in same way - OLX Launched in Latest TVC with
Tagline that will reiterate with millions of mobile phone users across India -
"Phone ko Banao - Sell Phone"
The TVC shows an empowered, smart, and vivacious woman
protagonist, dancing on tunes of "O Womaniya" - who uses his
cellphone to use Olx App to sell all Old Goods - reinforcing the ease and
simplicity of the OLX Mobile App.
As per Mr. Amarjit Singh Batra, CEO, OLX India - OLX Mobile
App is the easiest way of selling either from home or on-the-go, and is ranked
as the top shopping App on Google Play Store India. Approximately 70% of the
traffic on OLX is coming from mobile users, which is why OLX are urging people
to use the ‘Cellphone as a SELLphone’ and enjoy the experience of selling on
OLX.
This TVC is conceived by advertising agency Lowe Lintas, it captures a quintessential conversation between a husband and wife, with the wife
expressing her desire to buy new household products, and the husband
procrastinating and rejecting the idea for lack of money, and space in the
house.
Content Coutesy:
http://www.indiablooms.com/
http://www.youtube.com/

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