Saturday, March 29, 2014

"Phone ko Banao - SELL PHONE" OLX New TV Campaign


Online Portals are spending huge on TV Campaigns to reach to its customer and make their presence strong as a Brand. Also in past few months - we have also noticed much focus has been put to promote the Mobile Apps.

Trending in same way - OLX Launched in Latest TVC with Tagline that will reiterate with millions of mobile phone users across India - "Phone ko Banao - Sell Phone"

The TVC shows an empowered, smart, and vivacious woman protagonist, dancing on tunes of "O Womaniya" - who uses his cellphone to use Olx App to sell all Old Goods - reinforcing the ease and simplicity of the OLX Mobile App.

As per Mr. Amarjit Singh Batra, CEO, OLX India - OLX Mobile App is the easiest way of selling either from home or on-the-go, and is ranked as the top shopping App on Google Play Store India. Approximately 70% of the traffic on OLX is coming from mobile users, which is why OLX are urging people to use the ‘Cellphone as a SELLphone’ and enjoy the experience of selling on OLX.


This TVC is conceived by advertising agency Lowe Lintas, it captures a quintessential conversation between a husband and wife, with the wife expressing her desire to buy new household products, and the husband procrastinating and rejecting the idea for lack of money, and space in the house.





Content Coutesy:
http://www.indiablooms.com/
http://www.youtube.com/

No comments:

Post a Comment