CRISIL Research estimates that Online Retailing will become
a Rs 500 Bn Industry by 2016,growing at a whopping 50-55% annually over the
next three years.
Till date the Travel segment is the dominating category with
about two-thirds of Industry share. But
things are changing fast enough to pose a threat to brick-and-mortar retailers.
Categories gaining maximum attraction are:
- Music
- Electronics
- Apparels
- Grocery
8% is the current share of Organised Retail sector of India
which will grow to 18% by 2016. Over the past 4-5 years online players such as
Flipkart, Myntra, Jabong have created a tough situation for Local Offline Stores
- forcing many to go Online.
Online Retailing is growing so huge as per the following
advantages:
- Huge Discounts
- Call - Order - Deliver Model for Grocery Stores
- Satisfaction with Transaction experience
- No Travel to Stores
- Good detailed description of products
- Pay on Delivery
- Money Back Guarantee with No Questions Asked
Content Source
http://crisil.com/
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